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info@bluwebmedia.co.in

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Category: News

Social Media
29, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News Social Media

Social Media – The Go-to Advertising Platform for Businesses

Published On: 29, Dec, 2020

Social ads are now a highly effective method for making conversions to reach more people with some specific offers or pieces of content faster than posting those organically. And in recent time, more and more businesses have realized it. Social media advertisements are highly targeted. These are linked to the company profiles. Therefore, these can be used to satisfy different marketing goals of businesses, like increasing sales or generating brand recognition. Therefore, businesses are now using different social media channels like Twitter, Facebook, Instagram, LinkedIn, and others as the primary advertising platforms to get their brands in front of the target audiences.

So, here are some reasons businesses use social media channels as the primary advertising platforms and as part of the digital strategy of their businesses.

  • Social media advertising helps businesses to connect with people who need their services or products: Research has proved that almost 65% of adults use different social networks. And this is beneficial for the brands. It is because awareness is the initial step to make a sale. So, it is necessary to advertise in those places where everyone’s eyes are. This way, the advertisements will help the businesses to remind their customers of their unmet requirements.
  • Social media advertising helps to drive targeted traffic to the landing pages or the websites: If you want to measure the success of your social media marketing campaign through social media advertisement, click-through works as a vital metric. And this rate is increasing reportedly for different social media platforms. The ad engagements also improve during this period as advertisers become more sophisticated and the social media platforms improve targeting options along with mobile and desktop experiences.
  • Social media advertising offers different advertising formats: One of the best things about social media advertising is that it has something for everyone. For instance, use Snapchat for targeting millennials, use Facebook for targeting people of different age groups. If your advertisements depend mainly on visual aesthetics, then using Pinterest or Instagram will be the best option.
  • Social media advertising helps to create advertisements for specific target audiences: The social media platforms use many services to help businesses to reach their target users. Here the companies can target their customers as narrowly or as broad as they prefer to craft the right messages for the right people. This helps businesses, both big and small, to find effective ways to connect with their target users.
  • Social media advertising can drive more sales: The primary goal of a successful advertising campaign designed by the best digital internet marketing agency is to convert the engagement into potential sales for businesses. And social media is one of the most successful channels for most of the brands operating online.
  • Social media advertisements offer unbeatable ROI to the brands: Compared to other digital platforms, advertising on social media is very budget-friendly. This way, social media makes it easy for businesses to earn traffic easily, quickly, and without burning holes in their pockets.
Digital Strategies
23, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News

Digital Strategies To Follow To Revive Your Business In 2021

Published On: 23, Dec, 2020

The year 2020 has experienced many brands and marketers stumbling to survive all the unpredictable events unfolding almost every day. But digital marketing has become a boon for businesses all across the globe, even in these uncertain times. Although digital marketing has been an integral part of marketing strategies for businesses for several years, it was this year of pandemic that made businesses realize and leverage the true potential of Digital Marketing to the fullest.

  • Personalize your digital marketing strategy: Earlier, marketing content was mainly produced for mass readership. This was cost-effective and quick and easy to produce. The only issue was that it lacked the personal touch. The potential prospects, existing customers, and other people, who would not purchase products, were delivered the same message. But now is the time when you should customize the marketing content depending on the interactions you have had with the customers and visitors. The best way to start personalization is by dividing the site visitors and audiences into groups based on their actions. You can separate the users based on the factors like abandoned carts, first-time purchases, page views without conversion, and repeat purchases. This helps in getting a better conversion.
  • Come up with a comprehensive sales funnel: Apart from personalizing the marketing content, the sales funnel includes developing content for different stages of the customer’s journey. It will help you get different audiences on the website starting from the regular browsers, first-time visitors, and dedicated customers. You can’t grab the attention of all of them with the same pitch. So, it is important to adjust the design, content, and layout, depending on the visitor’s journey. You should diversify the content on the website regarding topics and formats to cover different parts of the sales funnel.
  • Implement AI in the digital marketing strategy: In 2020, AI has played a dominant role in Digital Internet Marketing Solutions. As a result, there is an enormous growth of AI-based marketing tools. The best things about AI are that it can analyze search patterns and consumer behavior more effectively. Besides, it collects and uses data from blog posts and social media platforms to help businesses to understand how the customers find their services and products. AI marketing also helps to develop personalized email messages, while AI tools help to segregate customers and visitors depending on the behavior and demographics.
  • Include Video Marketing in your Digital Marketing strategies: Videos play a vital role in reaching out to target audience as well as in conversion rate optimization. Advanced video creation tools and better communication technologies have made it simpler to use videos for marketing. Nowadays, it has become easier and cheaper for small business owners to put together decent marketing videos within a few days. As a result, the major social media networks like Instagram and Facebook have adapted videos as an essential part of their networking platforms. And Businesses also agree that the conversion rate of their businesses improves with the right video marketing techniques.
Digital Internet Marketing
02, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News

Know These Reasons Why Digital Internet Marketing Is the Way to Go

Published On: 02, Dec, 2020

With the advent of Covid-19, as social gathering decreased, digital connectivity went to the next stage. When the entire world was in the lockdown phase, most brands took the digital path to retain their market value. As the internet is a crucial part of our daily schedule, businesses are now turning digital to grab potential customers.

Amid Covid-19 pandemic, 4.5 billion internet subscribers were operating globally. There was a massive transformation in every activity due to Covid-19 outbreak, schooling, shopping and work have turned digitalised. Marketers need to look for the long term and design their marketing strategies accordingly. Whether it is hosting the quiz via Zoom or organising music and food events, everything has turned digital.

Instead of running towards profit-earning, marketers should not lose an opportunity to build customer loyalty. As there is no direct contact with the customers, establishing a better communication stream becomes utmost important. Let us look at some of the reasons why going ballistic on the digital front is going to be your best strategy.

Promote Brand Recognition

In the online platform, brand recognition matters the most. It is quite tricky for the digital marketing team to enhance brand awareness so that most customers can recognise it. Moreover, as compared to traditional marketing, making one access to your brand through online modes is highly affordable. Improve your website to ensure traffic drive, and make it highly responsive.

Adopt Social Media Strategy

Social media presence is mandatory in the present era of doing business online. In the present scenario where the world follows social distancing, social media platforms bridges the communication and emotional gap between the people. When you connect to the users via social media, it assures people regarding your service deliverance.

The best way is to engage in social issues revealing how your brand can remove the cons of society. The local marketing campaign is the best way to reach the audience. Connect with them to know what sorts of service they prefer, what they demand from the genuine brands. Such an engagement proves strategic to improve one’s services.

Track the Behavioural Pattern of Customers

Marketing, before Covid-19 outbreak, was completely different. In the post Covid-19 pandemic, many people have lost their jobs and are struggling to sustain their living. Consequently, it has changed their interests for different products. It is crucial to know what the customers demand and expect from your brand.

Hence, take a smart move. Avoid launching new products; instead, work on improving the current services. Make sure you boost your online presence than ruining the brand image.

Be Responsive than Opportunistic

Websites, in the present days, should connect with the consumers emotionally. Invite them to interact with your brand. When a business engages with its fans, they remain top on the list of Google ranking. Engage with some crafting tasks and ask them to present it through vlogs. Share their story on your website. It does not only enhance the customer’s experience but also assures them regarding your services.

Due to Covid-19 pandemic, the daily schedule of the people has changed overnight. Instead of constant promotion, connect them and help them in their odd situation. It is not always necessary to push one’s brand. How well you connect with the users matters the most in today’s era.

Consistency is the Key

Consistency is the core of digital marketing. How active and responsive are you plays a vital role in generating leads. Customers always want something new and engaging from the brand. As the only objective is to come closer to the customers, use different networking options like vlogs, content marketing and alike.

SEO strategies should be the hidden concept behind each step for unparalleled digital marketing. Although you cannot become number one overnight, invest in the effective SEO practices for a better result.

The only motive of the brand should be to remain connected while being physically separate. Use the power of social media and support your team in the best possible way. Enhance online marketing skills and use new ways to connect with the customers. E-commerce sales have boosted in the last two quarters of 2020, typically during the pandemic. 

The significant investments of digital marketing are social media networking, CRM and content marketing. Today, the world is facing an economic impact due to Covid-19, expressing empathy to the people. Online marketing is the only way to flourish and expand your business in this post-Covid-19. It is not too late, start planning today and witness the benefits soon.

Grow Business
25, Nov 2020
Categories
Blu Ocean Digital Internet Marketing News Website Development

How to Grow Your Business during Post Covid-19 Era

Published On: 25, Nov, 2020

Covid-19 has changed the way we do business. It has made companies reduce business travel and meetings, create work from home arrangements for their employees and change the way business was done. As clients in the US and Europe went into cost cutting measures, Indian companies had to adjust to the new normal. The point now is, how can the companies really shift their gears and get the momentum they are looking for?

Create an attractive Web Design

An attractive web design is the first thing in rebuilding your business. 38% of consumers won’t be surfing through your website if they find the design unattractive. Hire an experienced web designer who can help your business. Look what your competitors are doing. Think of the sector you are operating in and instruct your designers accordingly. For instance, if you are  in the event management sector, your first page should highlight the most glamorous events you have organised, your CEO with some celebrities; in short it should keep the customer glued to their screens. These are areas where you need guys with an out-of-the-box thinking and before hiring a web designer make sure to check his previous works.

Upgrade your Technology

Use the latest technology for bringing your business back on track. Automation, big data and AI are helping companies increase their profit margins and revenues. With lesser manpower, more accuracy and innovation, tech firms are looking to focus on advanced tech to reach out to their customers. Find out the latest technologies and implement it wherever possible because the more you upgrade your system, you can scale better with less investment.

Optimize for Mobile

As more than 72% of consumers are buying through mobile, hence make sure your website is optimized for mobile users. Minimize those flash videos which starts playing automatically; make the navigation process simpler. Once a potential user opens the website, he should be able to see the options, pricing, discounts and all other important features that people generally look for. Reduce the complexities of the website and don’t ask for too much information as it is a big turn off for consumers.

Customer Support

Try to build adequate customer support for your business. As the competition grows after sales service and resolving of customer problems will be an important parameter. Most companies today suffer from lack of customer support systems, which does not solve customer problems and this creates a negative impression. Also, when you have technical issues, you should be able to find the tech support team, within minutes.

SEO Expertise

Selecting the right keywords is an extremely important thing. You must have a clear idea on the kind of keywords your business website wants to rank for on the reputed search engines. Write blogs that are human in nature and can give new perspectives on multiple issues. Everything about the content should not be business specific, do write on social issues so that people can at least read the content at once. Companies who are doing it successfully, are staying ahead in the race.

Focus on Social Media

Digital marketing has been driving business over the last few years. As Facebook, WhatsApp, LinkedIn and Instagram all came out with their new business offerings, the small industries as well as the larger ones immensely benefited from this. It is not just about giving ads but social media has helped companies reach out to people faster. Running effective Facebook  ad campaigns, paid campaigns on YouTube, Instagram influencers are all part of this process that is changing start-ups to unicorns in just a few years. Digital marketing agencies, focus on content marketing, social media campaigns and brand management helping entrepreneurs push their product into the market with a better sale value

Write informative Content

Put information on your website that is worth reading. For instance, if you go to an antivirus website you will find that they are always putting up blogs and small information on the latest malware attacks, ransomware trends and other new kinds of attacks that are affecting computer users. This provides new insights for even general users and a positive impression is created that these companies are warning people of virus attacks even before they take place. You need to follow that. Write stories that give a new perspective and ideas for the common people and that can bring in business. Let people know that you understand the problems of a common man and are thinking of launching products that can address those issues.

Rising again after the Storm

As per reports, more than 97000, business houses had to permanently shut shop in the US, during the Covid period. This in itself indicates what the other countries have actually gone through. Even in the 2008 meltdown, the impact was not at this scale. As most countries are now coming out of this, the challenge remains on how are businesses really going to come out of this damage and look for profits. Experienced players are the ones who can provide you the roadmap to turn around again. As discussed earlier, online business promotions are the ways to grow faster and beat the competition. If we look at some sectors that are setting an example, education has to be at the top of the list. From being one of the worst affected sectors after closure of academic institutions, to becoming one of the fastest growing online services, this is a miracle that we must try to understand. It happened because the schools, tutors, students and parents; basically all the stakeholders accepted the new normal and went ahead with their online learning sessions, even though many faced tremendous problems owing to internet issues. That is how business models across the world are changing their strategy and coming out with better results.

Final Words

Turning around in the post Covid-19 scenario requires a lot of effort. Connecting with new clients, upgrading your infrastructure, redefining your business goals and strategy; the process is going to be long and quite tedious. Companies which are thriving today are focusing heavily on the digital marketing segment along with developing feature rich apps and websites. Experienced tech players and consultants are the ones who can help you in the transformational journey. In case, you need some expert help, you might consult BluWebMedia for a comprehensive audit and new age strategizing of your business. Start formulating a new way, because post Covid, the rules of the game are going to change.

COVID-19 Safety Guide
19, Mar 2020
Categories
News

How to Tackle Coronavirus [COVID-19]: Safety Guide for IT Professionals

Published On: 19, Mar, 2020

Coronavirus [COVID-19] has created a global health emergency, as declared by the World Health Organization (WHO).

Reports indicate that thousands of people have been affected by this virus, and many have died.

(Ref: https://www.nbcnews.com/health/health-news/coronavirus-diseases-comparing-covid-19-sars-mers-numbers-n1150321)

The countries most affected by this disease include China, South Korea, Italy and Iran. Almost entire Europe is impacted by this pandemic and is in a state of lock down. Even in the US, situation is bad.

Businesses all over the world have been impacted due to the virus outbreak. IT companies providing software, website and mobile app development solutions are no exception and have been severely affected. This is because software, website and mobile application development professionals need to travel a lot, and popular offshore destinations like the US, South Korea, the UK, Australia and Japan have been severely affected.

So how will IT executives deal with it?  

Viruses have already caused two major global health emergencies before (SARS in 2002 and MERS in 2012), so COVID-19 must be dealt with cautiously with a multipronged approach.

As an initial measure most software firms are trying to avoid sending their employees for on-site projects abroad. In fact, IBM, Microsoft and Google have asked some employees to work from home.

Companies such as Goldman Sachs, Cognizant and Google have temporarily closed several of their corporate offices and are tackling the issue with extreme seriousness. 

Several international IT conferences have already been canceled.

Cancellations include Google News Initiative Summit in California in April, Facebook F8 developer conference in May 2020 and Mobile World Congress in Barcelona in February.

The vice president of Google has said that health of employees and customers remains a priority for the company and thus it went ahead with the cancellation.

GSMA Mobile World Congress was becoming a risky event because of the volume of numbers of displays and numbers of mobile operators, handset makers, equipment providers and internet companies. With a presence of more than a lakh of visitors, the situation could have got out of control.

Let us now talk about the precautions that IT professionals should take to prevent or minimize the effect of COVID 19.

  • Work from home, if possible. With high speed internet and numerous communication and productivity tools around, working from home has become quite convenient these days. Talk to your Manager or HR and explore the options of working from home till the effect of the pandemic subsides.
  • Travel only if you must. Cut down on business travels unless urgent.Those of you considering travel abroad, but are unsure whether you should make it, get travel insurance first. “Cancel for any reason” travel insurance can protect you in case of a sudden cancellation by you or an airline. It will cost a bomb, but that’s ok. In any case, numerous countries have already imposed restrictions on international travels. Hence, there are high chances of your proposed tour getting cancelled anyway.
  • Avoid physical contact with people as much as you can. No handshakes, hugging or high fives.
  • Use an alcohol-based hand sanitizer for cleaning your hands and keep the surfaces around your monitor clean. Sanitizers with more than 60% alcohol content are incredibly useful in killing virus. Wait till a surface gets dry and then resume your work.
  • Apart from hand sanitizers, get used to flu masks and facial tissues. Masks will help to prevent a virus as the result of a sneeze, cough or human contact.
  • Wash your hands for at least 20 seconds using any standard handwash at regular intervals.
  • Avoid meetings and gathering unless essential. Use Maximize the use of business apps such as Skype or GotoMeeting for group calls remotely.
  • Close down your retail stores and logistic hubs if you have any physical products to sell, as Human contacts are a serious concern in case of COVID-19.
  • Clean up your desks, tables, chairs, floors, washroom, doors, windows and kitchen area as virus problems can occur anywhere.
  • Stop any logistical activity with any Chinese based company and avoid coming in contact with anybody who has visited Hubei province in China. Maintain the same for South Korea, Italy and Iran.
  • If you are the owner or manager, allow sick and older employees to work remotely for a considerable amount of time. Older people and those with pre-existing illness are usually low on immunity and thus highly vulnerable towards COVID-19 infection.
  • Stop sharing your gadgets, even casually. Make it a point to keep your devices personal.
  • Avoid congested places and keep a safe distance from those who are coughing or sneezing. Use gloves wherever possible.
  • Consult your physician whenever you feel sick. Do not try any self-medication or follow advices available freely on Whatsapp and other social platforms.

Follow these guidelines to reduce your chances of getting affected by the COVID-19 coronavirus and stay safe.

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