25, Nov 2020
Categories
Blu Ocean Digital Internet Marketing News Website Development

How to Grow Your Business during Post Covid-19 Era

Published On: 25, Nov, 2020

Covid-19 has changed the way we do business. It has made companies reduce business travel and meetings, create work from home arrangements for their employees and change the way business was done. As clients in the US and Europe went into cost cutting measures, Indian companies had to adjust to the new normal. The point now is, how can the companies really shift their gears and get the momentum they are looking for?

Create an attractive Web Design

An attractive web design is the first thing in rebuilding your business. 38% of consumers won’t be surfing through your website if they find the design unattractive. Hire an experienced web designer who can help your business. Look what your competitors are doing. Think of the sector you are operating in and instruct your designers accordingly. For instance, if you are  in the event management sector, your first page should highlight the most glamorous events you have organised, your CEO with some celebrities; in short it should keep the customer glued to their screens. These are areas where you need guys with an out-of-the-box thinking and before hiring a web designer make sure to check his previous works.

Upgrade your Technology

Use the latest technology for bringing your business back on track. Automation, big data and AI are helping companies increase their profit margins and revenues. With lesser manpower, more accuracy and innovation, tech firms are looking to focus on advanced tech to reach out to their customers. Find out the latest technologies and implement it wherever possible because the more you upgrade your system, you can scale better with less investment.

Optimize for Mobile

As more than 72% of consumers are buying through mobile, hence make sure your website is optimized for mobile users. Minimize those flash videos which starts playing automatically; make the navigation process simpler. Once a potential user opens the website, he should be able to see the options, pricing, discounts and all other important features that people generally look for. Reduce the complexities of the website and don’t ask for too much information as it is a big turn off for consumers.

Customer Support

Try to build adequate customer support for your business. As the competition grows after sales service and resolving of customer problems will be an important parameter. Most companies today suffer from lack of customer support systems, which does not solve customer problems and this creates a negative impression. Also, when you have technical issues, you should be able to find the tech support team, within minutes.

SEO Expertise

Selecting the right keywords is an extremely important thing. You must have a clear idea on the kind of keywords your business website wants to rank for on the reputed search engines. Write blogs that are human in nature and can give new perspectives on multiple issues. Everything about the content should not be business specific, do write on social issues so that people can at least read the content at once. Companies who are doing it successfully, are staying ahead in the race.

Focus on Social Media

Digital marketing has been driving business over the last few years. As Facebook, WhatsApp, LinkedIn and Instagram all came out with their new business offerings, the small industries as well as the larger ones immensely benefited from this. It is not just about giving ads but social media has helped companies reach out to people faster. Running effective Facebook  ad campaigns, paid campaigns on YouTube, Instagram influencers are all part of this process that is changing start-ups to unicorns in just a few years. Digital marketing agencies, focus on content marketing, social media campaigns and brand management helping entrepreneurs push their product into the market with a better sale value

Write informative Content

Put information on your website that is worth reading. For instance, if you go to an antivirus website you will find that they are always putting up blogs and small information on the latest malware attacks, ransomware trends and other new kinds of attacks that are affecting computer users. This provides new insights for even general users and a positive impression is created that these companies are warning people of virus attacks even before they take place. You need to follow that. Write stories that give a new perspective and ideas for the common people and that can bring in business. Let people know that you understand the problems of a common man and are thinking of launching products that can address those issues.

Rising again after the Storm

As per reports, more than 97000, business houses had to permanently shut shop in the US, during the Covid period. This in itself indicates what the other countries have actually gone through. Even in the 2008 meltdown, the impact was not at this scale. As most countries are now coming out of this, the challenge remains on how are businesses really going to come out of this damage and look for profits. Experienced players are the ones who can provide you the roadmap to turn around again. As discussed earlier, online business promotions are the ways to grow faster and beat the competition. If we look at some sectors that are setting an example, education has to be at the top of the list. From being one of the worst affected sectors after closure of academic institutions, to becoming one of the fastest growing online services, this is a miracle that we must try to understand. It happened because the schools, tutors, students and parents; basically all the stakeholders accepted the new normal and went ahead with their online learning sessions, even though many faced tremendous problems owing to internet issues. That is how business models across the world are changing their strategy and coming out with better results.

Final Words

Turning around in the post Covid-19 scenario requires a lot of effort. Connecting with new clients, upgrading your infrastructure, redefining your business goals and strategy; the process is going to be long and quite tedious. Companies which are thriving today are focusing heavily on the digital marketing segment along with developing feature rich apps and websites. Experienced tech players and consultants are the ones who can help you in the transformational journey. In case, you need some expert help, you might consult BluWebMedia for a comprehensive audit and new age strategizing of your business. Start formulating a new way, because post Covid, the rules of the game are going to change.

11, Mar 2020
Categories
Digital Internet Marketing

5 Digital Marketing Strategies for Your New Online Store

Published On: 11, Mar, 2020

Increasing sales for a new online store is quite a challenging task. Often ecommerce companies are unable to figure out potential customers for their products. So in case you are a new player in the ecommerce market struggling to find the right approach, don’t worry; we are here to help you.

Growing a new online store needs a well planned digital internet marketing strategy, which can help you grow your online marketplace. As your outreach increases more visitors will come to your site. This will help you to figure out your most popular categories, potential leads, and expand further.

Let us now focus on some effective ways through which you can become a household name in the world of online shopping.

Email Marketing

As far as online retailing is concerned, email marketing brings quick results in web traffic and sales. You can built an email list of those who have already purchased from your website and retarget them. Personalized promotional emails will help your customers stay updated about new policies and product offerings.

Brand promotion is also beneficial if you already know that your customer is buying multiple products from a single brand. Segmenting the market based on shopping preferences and then targeting them through emails will help your online portal to grow.

Video Marketing

As a new online store, you will have to create compelling videos to bring in more customers. You need to focus on webinars, product review videos, tutorials and other engaging content to make your portal attractive for new users. This is easy to produce and high quality videos have a tremendous impact on potential new users.

You can target YouTube and Instagram as these are the two most popular platforms to showcase your organization and products. The more videos you show, your brand visibility will improve and this will also bring in more traffic to your website.

Social Media Outreach

Digital Internet Marketing Experts have observed that sustainable social media campaigning is the most crucial factor in growing your ecommerce business. Once your products start reaching consumers, you need to engage them through your pages. Allow them to share their viewpoints and suggestions on Facebook, Twitter, Instagram and other social media platforms as well.

When users connect with your blogs and enjoy the content, they will automatically visit and buy from your website. Link your posts to the most popular searches and improve your visibility.

As your market outreach increases, reputed bloggers and websites will act as a positive reference for your website. This will help you grow your online store substantially.

Focus on User-Generated Content (UGC)

User-Generated Content is one of the most powerful ecommerce website marketing strategies that can grow your business exponentially. Why do we say that? This is because a happy customer is your biggest asset. So let your past users post their reviews on your websites. New visitors will read them, and become more confident when transacting with you. This will increase your authenticity and growing your business will become much easier.

As a newbie, if you are selling quality products and the majority of your consumers are satisfied, then half of your work is done. Through this digital internet marketing strategy, your online store will grow with more traffics, lead, and conversions.

Post Retargeted Ads

As a new player in the market, users might not purchase on their first visit. To convert those customers, you will have to run retargeted ads through other website. If a customer has left your site without buying, visit other websites to showcase your offerings. Employ a digital internet marketing company to help you build a process of continuous engagement with your potential customers and beat your competitors.

Ecommerce website marketing strategies are necessary to improve your market presence as well as develop a loyal customer base. Using cutting edge Digital Internet Marketing Solutions will help your new online store develop into a competitive player.

As the growth of app based shopping is steadily growing, new firms need to streamline their marketing strategy in a smart way. Stay abreast of the current trends and realign your marketing approach to become a formidable player in ecommerce.